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Validating your idea is not customer discovery

EU-StartupsEuropean Union · EUROPE

“We’ve validated the idea.” I hear that sentence from founders more than almost any other, and it usually comes with evidence. Thirty people loved it. Two hundred joined the waitlist. In a survey, 80%...

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“We’ve validated the idea.” I hear that sentence from founders more than almost any other, and it usually comes with evidence. Thirty people loved it. Two hundred joined the waitlist. In a survey, 80% said they would use it, and a mentor called it a great idea. It sounds like progress. Most of the time, […]

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